The store is staying open later these days to accomodate holiday
shoppers who are unable to gt their shopping done during normal business
hours. I've never really understood this policy that most stores adopt.
As Christmas approaches, stores stay open later and later. Do later
hours really attract more people?
Thus far, I haven't seen it. Last week, we were staying
open until 10pm. This week, we're there until 11. After that, it'll be
midnight. I'm not sure that this strategy works, though. I can count the
number of customers we get in our final hour on one hand.
I heard one woman who was grateful for our extended
hours. She said she was a nurse working the night shift at the hospital.
Our staying open late gives her a chance to buy stuff before going to
work. But I have to question the motives of some of the other late-night
shoppers.
Particularly, I question the family that brings in
three very small children at 9pm to do some shopping. It's a school
night! Your 1st grader should be at home in bed so she can be ready for
tomorrow's school day. I'd be able to understand if you had a real
purpose for rushing in that late at night. "My daughter ripped a hole in
her jeans today and she needs a new pair for school tomorrow!" That
makes more sense than leisurely strolling around the store with no real
destination.
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