When I drive home from work, I pass by a billboard that kind of strikes me as strange. It's a picture of the beach with hopscotch drawn in the sand. The only thing written on the advertisement is visitnc.com. I can only assume this is an ad for tourism in North Carolina.
What strikes me as strange is that this is the heart of North Carolina. Raleigh is the capital of the state. Why would you need to try and convince North Carolinians to visit North Carolina?
I know. Being in Raleigh isn't the same as visiting the Outer Banks. But still, wouldn't your advertising dollars be better spent by putting your billboards in other states? Virginia and South Carolina come to mind. They're not too far away. I'm just sayin'...
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