Tuesday, February 12, 2013

Hallmark's Heartstrings

I'm usually very okay with a decent Hallmark commercial. I believe greeting cards serve a very great purpose because there are a lot of us who seem to be unable to come up with the right thing to say for the right occasions. But there's something about one of Hallmark's latest commercials that just... well, frankly, it scares the crap out of me. I'm gonna embed the ad below. Watch it, then stay tuned for my thoughts. And try to figure out the creepy part, it shouldn't be too hard.
Okay, did you catch that? Most of the commercial is just fine. It's almost sweet. You've got all these people who are looking for some kind of affirmation that a simple card can easily provide. But then there's the woman at the 18-second mark. She gets out of the car and as the car is driving away, she's following along quickly, desperately, clinging to the door while saying, "Tell me you'll never let me go."

Uh... Does this woman strike anyone else as a crazy stalker? It's not just the fact that she's hanging on to the car for dear life as her significant other is trying to make a quick getaway. It's the look in her eyes, as well. I'm no expert, but I'm pretty sure she's got the crazy eyes.

From the look of things, she just got out of the back of a cab. So it isn't the boyfriend who's pulling away. It's the astute cab driver who recognizes the insanity that just exited his vehicle. The dude in the back seat needs to be sure to tip that cabbie extra. Meanwhile, he needs to get home, make sure his door is locked about seven times, then run to the kitchen to make sure there isn't a rabbit boiling on the stove. It happens.

But the rest of the commercial? So heartwarming. Especially the kid dressed as a super-hero. Adorable. They just should have eliminated the lady who's late for her commitment hearing.

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